Guide To A Successful Career In Search Engine Marketing

By Pradeep Chopra

Introduction to SEM (Search Engine Marketing)

Search engines have become an integrated part of our lives. In today’s world, ‘being online’ is not an option. In US alone, around 7 billion searches are being made every month. Travel, finance, entertainment, education, health or ecommerce, search engines are being used to find information, products and services.

Search Engine Marketing or SEM is the process of marketing a website via search engines. SEM strategies primarily consist of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.

SEO is the process of improving natural or organic rankings on search engines. Search engines rank websites based on variety of parameters and each search engine has its own algorithm to rank different swebites. However, one common and most important ranking parameter is a site’s credibility which is determined by the quality and quantity of other sites which link to it. PPC is a type of internet advertising in which the advertiser pays an agreed amount to a search engine for every click a visitor makes on the advertisement. It is also referred to as Cost Per Click (CPC), Paid Placement and Search Engine Advertising.

SEM Industry

According to a research by SEMPO, Search Engine Marketing industry was at $9.45 billion in North America in 2006. It is expected to be over $18 billion industry by the year 2011. The SEM industry grew significantly in 2006 as compared to 2005 when it was less than $6 billion in size. According to the same research, while SEO is the most popular form of SEM, it accounted for around 10% of the total spending. However, Paid Advertising accounted for over 85% of the total SEM spending in 2006.

Over the last few years, the importance and the acceptance of SEM has grown significantly. According to a survey by SEMPO, of all the respondents, more than 50% said that Senior Management at their companies are ‘very involved’ in their SEM program. Sales and Brand awareness were the two major objectives behind all SEM programs.

SEM Job Profiles

Growth in the SEM industry has created a strong demand for experienced and talented Search Engine Marketing professionals. This demand is expected to grow even faster in the coming years with lots of new opportunities for existing and budding Search Engine Marketers.

The SEM industry offers various kinds of job roles for its professionals. Given that the industry is still evolving, these job roles are also changing and new roles are being created with new initiatives. For instance, online PR (Public Relations) has gained significant growth over the last year and so is the need for PR writers and marketers.

An SEM professional may be employed for an in-house work or by an agency. For instance, ecommerce companies like eBay, Google, Yahoo hire SEM professionals for their own products and services promotion. However, agencies like iProspect hire people to serve their clients for various SEM assignments. One may also work as a freelancer. Since every activity of an SEM job can be done online, lots of freelancing opportunities exist for independent SEM professionals. Find below the list of some of the key job roles in the SEM industry. Please note that depending upon the size of the organization, some of the mentioned roles may be combined into a single role.

SEO (Search Engine Optimization)

— VP/Director, SEO

— SEO Manager

— SEO Team Lead

— SEO Executive (Link Building, Keyword Research etc)

— Content Writer and Editor

— Account Manager (for organizations who serve multiple clients)

PPC (Pay Per Click)

— Campaign Executive

— Campaign Manager

— Ad Writer or Copywriter

— Account Manager (as above)

Besides the above mentioned roles, organizations also hire technical professionals and graphic designers for building tools and technologies for effective SEM implementation and service.

SEM Salaries

Although there is no official data available on the salaries earned by SEM professionals, the annual salary for an SEM professional in US typically range between $30,000 for an SEM exeuctive to $250,000 for a VP level position depending upon the years of experience and the location. The salary offered for similar roles in India range between Rs 120,000 (approx $2500) to Rs 30,00,000 (approx $65000) per annum.

In-house professionals demand higher salaries than professions working in an SEM agency. The key reason behind this salary difference is that in-house professionals possess stronger domain knowledge compared to an agency professional and thus the role performed by an in-house professional is more critical.

Required Skill Sets

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To be a successful SEM professional, one needs a variety of skill sets. Moreover, the skill sets requirement changes with time as per the changing needs of the dynamic SEM industry. Find below the details about the key skills required by an SEM professional.

General Skills

— Strong quantitative and analytical ability

— Excellent communication skills (particularly writing skills)

— Constant urge for learning (industry is dynamic and one needs to stay abreast of the best practices)

Technical Skills

— Sound understanding of Computers, Internet, Email and HTML skills

— SEO techniques – both ‘do’s and don’ts’

— PPC techniques including specific knowledge about programs such as Google Adwords, Yahoo Search Marketing and MSN Advertising

— Sound understanding of tools such as Word Tracker, Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Softwares

— Sound understanding of relevant programming and scripting languages such as PHP, ASP, XML and CSS (for technical positions)

Sales & Marketing Skills

— Ability to understand the customer and the market

— Customer Relationship Management

— Ability to think creatively & bring innovation to the marketing approach

Unlike the software industry where lots of options such as certification exams exist for one to assess his skills, the SEM industry offers limited avenues for skills assessment. Given the newness of the industry, it is justified. However, few options still exist for SEM skills assessment. Find below few such options:

SEM Certifications

— Google Advertising Professional Certification

— Yahoo Certified Ambassador

SEM Quizzes

— OM Careers SEM Quiz

— W3schools HTML Quiz

SEM Learning Resources

Success in Search Engine Marketing requires both learning and practice. The key element of learning in the SEM industry is to be abreast of latest best practices. Therefore, one needs to have a constant urge to learn in order to be a successful Search Engine Marketer. An SEM professional has numerous options to learn SEM concepts and best practices. However, it is critical that one chooses appropriate options for continuous learning. Find below a list of selected learning options.

Discussion Forums – Given the dynamic nature of the SEM industry, participation in discussion forums is considered the best approach to be abreast of latest happenings. Below is a list of some of the popular SEM discussion forums.

— SEO Chat

— Search Engine Watch

— Web Master World

Blogs – Blogs are another powerful source of continuous learning. Find below some of the blogs which publish valuable information about SEM concepts including latest revisions and trends.

— Google Adwords Blog

— Yahoo Search Marketing Blog

— Matt Cutts Blog

— SearchEngineLand

Articles and Tutorials – Some people do not want to go through a complete training or a course. However, they are interested in a crash course or a quick revision. Find below some of the popular SEM articles and tutorials written by SEM experts.

— SEMPO Learning Center

— Beginners Guide to SEO by SEOmoz

— Google Webmaster Guidelines

Online Trainings – A training or a course in SEM offers a structured way to learn SEM skills and provides a good start, especially for the beginners. However, one needs to be responsible for continual learning to be updated about latest trends. A self study based online training offers the convenience of learning from anywhere and the flexibility of learning anytime, compared to a classroom based training. Find below a list of some of the valuable online training programs in SEM.

— SEMPO Institute

— Adwords Learning Center

— Yahoo Search Marketing (click on ‘Find out How Sponsored Search Works.’)

— OM Careers SEM Game

— DMA Training Program

Classroom Trainings – Although classroom based training has some disadvantages over an online training program, the fixed schedule of the classroom training offers a more powerful structure (one’s learning does not depend on one’s mood) to ensure the learning it promises. Find below a list of some of the recognized classroom based trainings.

— SEOToolSet

— High Rankings Seminars

— Search Engine Workshops

Newsletters – Newsletters are a great way to keep oneself informed about the latest happenings in the SEM world. Find below some of the popular and valuable SEM newsletters.

— Search Engine Guide

— SearchDay

— ClickZ News

Professional Organizations – By being part of reputed SEM organizations like SEMPO , one can stay up to date about latest happenings in the SEM industry. Moreoever, such memberships offer exceptional opportunity to network with industry experts. Find below some of the reputed Search Engine Marketing professional organizations.

— SEMPO

— SEOPros

Conferences – Participation in SEM conferences is another great opportunity for training & development, directly from the industry experts. Find below some of the prestigious Search Engine Marketing conferences.

— Search Engine Strategies

— WebmasterWorld Pubcon

— ad:tech

SEM Interviews

Search Engine Marketing is both a Science and an Art. The selection process for SEM professionals may involve a single interview, multiple rounds of interviews or a combination of written test and an interview. A candidate is most likely to be tested on both general and technical skills, as mentioned above. Many organizations first conduct an aptitude test and then follow it up with a technical interview.

Please understand that it is possible that the person interviewing you may not know more than just few SEM buzzwords. The reason they are considering you for a position is that they need your expertise and that you may be the first one to bring that experitse. The company may not be fully convinced about the potential of SEM for them and you may be able to convince them through the interview process. It is critical that before you go for the interview, you study the website of your potential employer and the products/services offered by them.

Some of the questions commonly asked in an SEM interview are:

1. What are the advantages of SEO over PPC?

2. What is Web Analytics?

3. How do you optimize a dynamic web page?

4. What is black hat SEO?

5. List 5 important website elements for SEO.

6. Mention 3 popular PR, Directory and Article submission sites.

7. List 5 most common SEO incompatible issues found on most websites.

8. What are the most common ROI metrics in Search Engine Marketing?

9. What is a landing page?

10. How do you perform keyword research?

Visit OM Careers SEM Interview section for a comprehensive list of SEM interview questions.

SEM Jobs Resources

The growing SEM industry has created lots of new jobs and the demand for SEM professionals is going to increase continuously at least for next couple of years. Find below a list of some of the popular job sites for SEM.

— SEM Jobs at SEMPO

— SEO Jobs in USA

— SEO Consultants

— GetAFreelancer (freelancing SEO jobs)

About the Author: Pradeep Chopra is one of the co-founders of OMLogic Consulting, an

online marketing consulting

and outsourcing company. Prior to OMLogic, Pradeep was one of the founders of Whizlabs Software, where he developed the online business model for which Whizlabs won the ‘Most Innovative Indian IT Company’ award from NASSCOM. Online Marketing is his passion and he is among the pioneers in India who started using Online Marketing as early as 2000. He is an international speaker and author on Online Marketing. He is also the founder of OM Careers, an

online marketing careers community.

. Pradeep is a graduate of Indian Institute of Technology (IIT), Delhi and is a member of the

SEMPO’s Global Committee

, which facilitates the growth of Search Engine Marketing, globally. Pradeep can be reached through email at pradeep @ omcareers.org.

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BT Global Services to double US revenues and cut costs

Friday, September 15, 2006

BT Global Services this week laid out its vision for the next three years: its revenues to double in the USA, Japan, India and China, and £400m of annual savings, achieved through offshoring and slashing its procurement costs. £200m of this will come from a reduction in what it spends on technology from vendors on large systems integration projects.

CEO Andy Green admitted that BT had been slower than rivals such as IBM and Accenture to ramp up its offshore headcount. But he claimed that BT Global Services is thriving as the fastest-growing division within BT. He said that the division was outperforming its closest rivals, T-Systems, Orange Enterprise and AT&T Enterprise, which had all posted revenue declines for the most recent quarter. He said BT was fast becoming a familiar brand to businessmen in New York, Tokyo, Mumbai and Shanghai.

He disclosed a few revenue figures not revealed before. For the financial year ending March 2006, UK revenues rose just 2% to £5.5bn, while overseas revenues shot up 48% to £3.3bn. And of the £8.8bn total revenue, £1.6bn was captive work for its parent, while of the remaining £7.2bn, 18% came from the UK government sector and 17% from financial services. BT said it still harbours ambitions to conquer America, despite the failure of the ‘Concert‘ partnership with V in the 1990s.

In a separate story, BT announced it has chosen Chinese vendor ZTE to develop a dual-mode handset — 3G and DAB-IP — for launch by its BT Movio subsidiary next year. DAB-IP (in other words, IP over the DAB digital radio network) will enable BT Movio to broadcast four TV channels at acceptable quality to the handset.3G will enable video-on-demand, so that the users can specify what video clips or programmes they wish to watch. UK legislation specifies that no more than 30% of the DAB spectrum can be used for non-radio purposes, so BT is lobbying for more DAB spectrum to be released, to enable higher quality video and/or more TV channels.

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Cleveland, Ohio clinic performs US’s first face transplant

Thursday, December 18, 2008

A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.

The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.

The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.

Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.

The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.

In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.

Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.

Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.

According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.

Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”

In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.

In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.

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Bryan brothers announce retirement from Davis Cup

Tuesday, January 24, 2017

On Sunday, the Bryan brothers announced their retirement from the United States’ Davis Cup team. Twins Bob and Mike Bryan have participated in the tennis tournament representing the US for almost fourteen years.

Mike and Bob Bryan hold the record of winning sixteen grand slam titles together. The 38-year-old duo made the announcement via Instagram with Bob saying, “Mike and I want to formally announce our decision to step down from our role as active members of the U.S. Davis Cup team”. They won the Davis Cup for the USA in 2007 calling it “one of the greatest highlights” of their career and first represented the country in 2003.

The duo defeated their compatriot Brian Baker and his Croatian partner Nikola Mekti? 6–3, 7–6 in the Australian Open’s Round of 16 today. They have won six Australian Open together. They have won an Olympics gold medal in London in 2012 and one bronze medal in Beijing in 2008. In mixed-doubles, Bob betters the two winning seven Grand Slams as compared to Mike’s four.

The United States is to play against Switzerland in the upcoming Davis Cup tournament next month.

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General Dentists In Canyon, Texas Can Detect Issues With Teeth And Offer Solutions

byAlma Abell

It is very important to take good care of your teeth. Other people may judge you on how your teeth look and factor into your overall appearance. By practicing good oral hygiene and regularly visiting general dentists in Canyon, Texas, you can make sure that your teeth stay healthy and looking their best. Dentists offer many different procedures and treatments to help improve patients’ teeth and maintain a beautiful smile.

1. Dentists recommend having a professional tooth cleaning every six months. Professional cleanings are more thorough than brushing and flossing at home. Your dentist will inspect your teeth for decay and signs of disease while removing plaque and tartar from your mouth.2. Children’s teeth have different dental needs than adults. A general dentist will treat kid’s teeth with fluoride to provide extra protection against tooth decay. Sealants may also be applied to add an additional layer between teeth and bacteria.3. If you chip a tooth, a dentist can repair the damage with a procedure called dental bonding. This involves replacing the missing piece with porcelain or composite material. Normally, it is hard to tell when a tooth has been bonded. A bonded tooth will function as a normal tooth for eating and speaking.4. For teeth that are crooked, Panhandle Dental may recommend the use of braces. Braces involve individual brackets that are attached to teeth and connected by wires. The wires can be tightened gradually to move teeth into a better arrangement. Often, braces must be worn for several years, but they are highly effective.5. Some people have teeth that are so damaged that they are beyond repair. In these cases, veneers are the best option for renewing people’s smiles. Veneers are attached to the front of existing teeth. This covers up damaged teeth and creates the impression of a perfect smile. Many people find that veneers are a good way to restore their self-confidence.

While correct dental hygiene can prevent a lot of issues with teeth, choosing to visit general dentists in Canyon, Texas is the best way to keep teeth safe. When combined with proper home care, visiting a dentist will allow you to make sure that there are no problems with disease or injury to your teeth. If a dentist does find an issue, there are many options available for restoring the health of your teeth. Visit PanhandleDental.com.

Rachel Weisz wants Botox ban for actors

Tuesday, July 7, 2009

English actress Rachel Weisz thinks that Botox injections should be banned for all actors.

The 39-year-old actress, best known for her roles in the Mummy movie franchise and for her Academy Award-winning portrayal in The Constant Gardener, feels facial Botox injections leave actors less able to convey emotion and that it harms the acting industry as much as steroids harm athletes.

In an interview with UK’s Harper’s Bazaar, coming out next month, Weisz says, “It should be banned for actors, as steroids are for sportsmen,” she claims. “Acting is all about expression; why would you want to iron out a frown?”

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Currently living in New York, she also mentions that English women are much less worried about their physical appearance than in the United States. “I love the way girls in London dress,” she claimed. “It’s so different to the American ‘blow-dry and immaculate grooming’ thing.”

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Israeli PM Ariel Sharon to undergo more surgery

Sunday, January 15, 2006

Ariel Sharon, 77, is scheduled to undergo a tracheotomy today, which is expected to help wean him off a respirator, which is helping him to breathe, a hospital statement said.

A tracheotomy is a procedure where an incision in the windpipe is made to create a temporary or permanent opening. It will allow for the removal of the breathing tube now inserted in Sharon’s throat. Sharon suffered a major stroke on January 4, 2006. Last week, doctors said the plastic tube connecting his windpipe with the respirator would start to cause him damage if left in for too long.

Tracheotomies are routinely performed on stroke victims to reduce the risk of infection posed by intubation.

“The prime minister’s condition continues to remain critical but stable,” said a statement issued by Jerusalem’s Hadassah hospital where doctors have been trying, unsuccessfully, to wake Sharon from a medically induced coma. “This evening the prime minister will undergo a CT test after which he will undergo a tracheotomy. The surgery is aimed at helping to wean him off a respirator machine. It will be conducted in the operating room under general anaesthesia.”

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World AIDS Day events held around the globe

Sunday, December 2, 2007

The 20th annual World AIDS Day was December 1, 2007. The theme selected by the World AIDS Campaign is “Stop AIDS: Keep the Promise” as it will be through 2010. The day was marked by thousands of events around the world.

“It is now time for bold leadership at all levels in order to turn the tide of HIV,” said Felicita Hikuam, Global Programmes Manager, World AIDS Campaign. An estimated 33.2 million people around the world—one in every 200—are living with HIV, and approximately 6,800 people are infected with HIV and 5,700 people die of AIDS-related illnesses every day.

“The trend is encouraging but still for every person receiving treatment four others are newly infected,” said Nelson Mandela, speaking at a concert in Johannesburg, South Africa. “If we are to stop the Aids epidemic from expanding, we need to break the cycle of new HIV infections. All of us working together with government, communities and civil society can make the difference that is needed,” he continued.

As many as 50,000 people attended the concert in Johannesburg, South Africa, which was telecast around the world. It was organized by Nelson Mandela’s 46664 AIDS campaign and featured performances by artists such as Peter Gabriel, Ludacris, Razorlight, the Goo Goo Dolls and Annie Lennox.File:20050702-Nelson Mandela Live8 Edinburgh.jpg

At a fundraiser in the town of Midrand, in the province Gauteng, near Johannesburg on Friday, singer Annie Lennox had strong words for the South African government’s AIDS policies.

“AIDS, as Madiba [Mandela] has said, is a human rights issue and should be treated as such in order to avoid this genocide that is affecting millions and millions of people around the world,” said Lennox in a speech. Lennox has previously been critical of the South African government’s position on suggesting some AIDS medications were toxic. “It is unacceptable that treatment has not been made available to those who need it most,” said Lennox.

The rock band Queen, which lost its lead singer Freddie Mercury to AIDS, released a new song entitled, Say It’s Not True, to coincide with World Aids Day. It has been made available as a free download from the band’s website. “By making the song available for free, we hope to help Nelson Mandela with his campaign to get across the message that no-one is safe from infection,” said Queen drummer Roger Taylor. “We have to be aware, we have to protect ourselves and those we love.”

In China, people distributed AIDS prevention brochures in the streets and promoted safe sex in cities like Beijing and Shanghai. In Changsha, official warning signs were put on hotel bedstands. The government announced on Friday an allocation of CNY860 million for AIDS prevention and control. According to official reports, there are estimated to be 700,000 people living with HIV/AIDS in China.

Also in China, the Miss World 2007 was in Sanya on World AIDS Day. The pageant presented a special tribute to the fight against AIDS, with a televised speech from former South African President Nelson Mandela, along with traditional dancers from South Africa who joined the contestants in a special song.

Friday, United States President George W. Bush urged the United States Congress to double the 2003 Emergency Plan for AIDS Relief to US$30 billion over the next five years. “Above all, we rededicate ourselves to a great purpose: We will turn the tide against HIV/AIDS—once and for all,” he said.

“I’m pleased to announce that Laura and I will travel to sub-Sahara Africa early next year,” Bush said. Sub-Saharan Africa suffered nearly three-quarters of AIDS-related deaths during 2006 and is home to two-thirds of those living with HIV/AIDS.

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Importance Of Business Signs

byAlma Abell

One way of grabbing the attention of your customers and increasing visibility is with a sign that is prominently displayed. You can create an instant impact by having your company name and logo installed on the wall of your business. Signs play a key role in the success of any business.

Branding your office or business space is important if you want to appeal to your potential clients. Whether you sell products or services, using a visually appealing sign in Anaheim to show off your brand can be an indication of your professionalism. Not only does it allow you to stand out of the competition but it gives you more access to clients and employees. Interior signs can be customized to match the style of your office and thus make the space more appealing.

When potential customers visit your business or office, it is important for them to easily find their way around. One of the best ways of guiding them to the area that they intend to visit is by the use of directional signs. This will not only save them time but it will ensure that they do not feel annoyed or frustrated. It will also reduce the amount of time that your staff will spend showing directions. These signs should clearly indicate conference rooms, stairways, restrooms, exits and other key area in your business. This will make your office more convenient and improve the safety of your customers and employees. With clearly defined exits, it can be easier to evacuate the building in case of an emergency.

Outdoor signs are placed outside the business premise to alert potential visitors of your location. This is a great way of advertising your brand and attracting more customers. Whether it is car graphics, neon signs or vinyl advertising banner, you can put the word out there concerning your products, services or even upcoming event. Compared to other advertising channels such as radio and TV, signs are cost effective and can help you save money.

In order for the business signs to be effective, it should be unique and eye catching. It should be visible and reflect your brand. If you are looking for a great sign in Anaheim for your business or event, you should click here.

Chopper knocks Austrian gondola off cables, killing nine

Wednesday, September 7, 2005

On Monday, a helicopter accidentally dropped a concrete block weighing nearly 1,500 pounds when it was flying it up to an Austrian mountain for a “ski resort construction project”. The concrete block struck a cable holding a gondola, the one that suffered all of the casualties, although other gondolas reported people suffering injuries from the jolt. The car that was hit fell quite some distance to the ground, up to hundreds of meters. Two more cars started tilting as some people were flung out from these cars.

A least nine people are reported to be killed in the incidents. There are also many injured, some of them seriously. Up to a dozen rescue helicopters immediately rushed to the scene from all over the Swiss alps.

The work was made to make the infrastructure more secure after an incident that happened when a low-flying US marine plane cut through a cable killing 20 people in 1998. This incident will bring into question if those policies saved lives or need to be recast in light of this tragedy.

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